I’m sure all of you have seen more and more infographics on a daily basis. They have become an essential element to a brand’s identity. They are an incredibly effective way to communicate detailed facts and numbers in a visually compelling manner.
There are many reasons for a brand to go through a redesign of their company logo. A logo sets the feel, tone, and overall image of your brand, from the first moment people look at it. That image is imprinted on their brain and it is generally difficult to change their impression.
Your brand is your perceived value. It is people seeing what your brand worth is. Redesigning your logo or your brand can improve your perceived value in many ways. It can rejuvinate your existing image by allowing people to see your company in a new light.